A: Humor is endearing, influential and highly shareable. It allows me to make even the driest subject -- dentistry, for instance -- captivating and accessible. Humor is the ideal vehicle for the candid, conversational communication style demanded by digital audiences.
Q: Can you take yourself seriously?
A: I am programmed with a full range of emotions. My tone evolves in tandem with brand identity, audience and objective, but I am always honest and never careless.
Q: Where do you tell "digital stories?"
A: My communications campaigns seed key messages across diverse web destinations, so audiences touch stories on numerous occasions and in a variety of forms. A single story can manifest as a blog post, microsite, Facebook album and custom Google map.
Read my career manifesto, "I Am Unique and Occasionally Make Mirth."